Talk radio failing? Think again.
B) As I said above, liberal talkers are coming late to the party, but I wouldn't say the party's winding down. The problem they're facing is the already-established conservative base. More and more stations are realizing that there are many liberals out there that would love to have their own voice on the air, and I'm glad to see it happening, but it's going to take time. This isn't going to be an overnight deal. Conservative talk was so quick to catch on because of the fact that, without it, most AM stations would have failed. It was either flip from your music format or fail and let the company who bought you out do it for you. Liberal talkers don't have an advantageous situation like that to spur their growth. They're making inroads, but again, it's going to take time.
C) Talk radio follows the election cycle. The years have shown that to be true. I find it surprising, though, that with all the progress liberal talk radio has made these past few years, liberals are quick to say that talk radio as a whole is failing because of a post-election decline in listenership. I'd think that, now that they too are in the fray, they'd be the first to agree with the industry-veteran conservatives and say, "yeah, our listenership is declining, but that's only because the election is over. Watch in 2008... we'll be right back up there again." Instead, since the most of them think they're attacking conservative talkers, they portray talk radio as a whole as a Viking death ship. I, for one, find that pretty indicative of the kind of people most liberal talk hosts are these days.
As for a fourth argument, the idea about "lifestyle talk" being the savior of talk radio... you know, like CKLW? I think that's total bull. Personally, I don't want my local news/talker sounding like Canadian AM stations. If people can't voice their political opinions on talk radio, the format will die. To anyone on either side of the aisle: do you want your favorite talk station to run Garden Talk 24/7? I didn't think so.
All in all, talk radio is just facing it's normal post-election dropoff. I'm sure both liberals and conservatives will be more than happy to tune in again in the months leading up to the '08 election.


