Oldies 93 - WMQX was officially blown up at 9:00am this morning.
At about 8:52, Max McGann gave the Triad traffic report, then into commercials. Nothing more was heard from him. The last song played on Oldies 93 was "Let it Be" by the Beatles. For those who care about such things, it wasn't even the classic Phil Spector-engineered version, but the newly-released version.
At 9:00am, there was no station ID...just the computer voice stating that "Oldies 93 is dead" and beginning a countdown interspersed with "Jack-like" statements.
This was a big surprise to everyone. There had been rumors for some time that a station in the market with a solid history and good ratings and billing would be blown up, but while some speculated it would be WMQX, few actually believed it would be, myself included.
As of 3:00 PM the next day (Oct. 4th), WMQX officially became 93-1 The Wolf, a Country station.
Now THIS could get exciting. This means that, for the first time since WSMW (then WKSI) flipped from Country more than a decade ago, WTQR has an in-market competitor. Previously their only competition had been sister station (and, technically speaking, a Charlotte-market station, though the station never really served either market... it was a 100kW stick serving the western-central portions of the state) WFMX, which also just recently went through a few changes (which I'll mention later).
Many have said (and I agree strongly) that WTQR is a weak station. While they still maintain their #1 12+ position and bill very strongly, in every other aspect they are a very lame station. Their music is stale, their jocks have zero personality, and their presence in the market is on the dial alone (aside from a few NASCAR-related appearances). For a market with as massive a country-listening audience as The Triad has, WTQR is basically only #1 by default. With the loss of the only other Country station in the area, WMQX's move could prove to be a smart one.
The issue that they have to prove themselves on, though, is promotions. While Oldies 93 had a strong street presence in Greensboro, their presence in Winston-Salem and even High Point was desperately lacking. If they want to position themselves to become the new top dogs, 93-1 The Wolf is going to have to hit the streets hard, and do so in every town in the market. Greensboro, Winston, High Point, Thomasville, Archdale, Pleasant Garden, Randleman, Liberty, Ramseur, Asheboro, Kernersville, Stokesdale, Oak Ridge, Reidsville, Walkertown, Rural Hall, Tobaccoville, Lewisville, Clemmons, Bermuda Run, Davie, Welcome, Lexington... even Burlington, Graham and Alamance. The whole Triad needs to see The Wolf out and about in their town. Entercom better be ready to win this fight; otherwise The Wolf is going to be running home with it's tail between it's legs.
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It's "The Beat" All Over Again
And that brings us to the other big story in the Triad. While it's an older one, it's still important because it proves two cliches correct: "stupid is as stupid does" and "history repeats itself."
As Triad listeners are well aware by now, the long-time western-state Country station WFMX (105.7) moved into the Triad market by changing calls to WMKS and moving the city of license to Clemmons. Clear Channel flipped the station to a sort of Urban/Urban AC hybrid, choosing to compete with not just one, but, two stations this time around: WJMH (Urban) and WQMG (Urban AC)... both of which, by the way, are owned by Entercom who also happens to own WMQX (interesting little tussle between Entercom and Clear Channel going on in The Triad here, huh?).
First the "history repeats itself" part. Clear Channel has tried this before in this market: taking on a well-established station with a loyal audience in the market with the same format. Anyone remember the little experiment known as 94-5 The Beat? This time they're taking on two well-established stations with two different but very loyal audiences in two different but very important formats in the market. This time, they're doing so with one station.
Now the "stupid is as stupid does" part. That little 94-5 The Beat experiment quickly turned out to be a fiasco. While WGBT pulled a few shares from WKZL 12+, they got absolutely creamed by WJMH. WGBT never pulled anything above a 4 share... in fact, they never even got to a 4 share. WJMH, on the other hand, consistently pulled (and still does) upwards of 7 shares. You'd think Clear Channel would have learned their lesson the first time around. But, again, this time they're putting themselves in position to be slaughtered by not just WJMH but WQMG as well.
Do something stupid, get labeled as...
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Q106 goes... Classic Rock?
Not quite... but the changes to the playlist after the departure of PD Bob Olson have left many people wondering. In fact, one thread in the Mid Michigan section of the Buzzboard was titled "Boston on Q106?" AllAccess had been running ads for a while for the then-available PD position (which has since been filled by former WIOT mid-dayer Sheri Vegas) that pushed experience in both active and classic rock as a prerequisite, so it wasn't 100% a surprise to those who were paying attention. Still, though, this is big news. The once-great active rocker is sounding more and more like the lame-duck rocker WRKR to the southwest more and more every day. It's truly a sad situation. Once again RCRG finds a way to ruin everything.
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Happy Birthday to The New 97-5!
It's a little late in coming (the actual date is September 28th... which also happens to be my sister's birthday, so it's kinda hard for me to forget), but I would like to wish a happy first birthday to Mid Michigan's CHR. They held a party at Maggie's in Lansing that I'd love to have gone to, but I sadly had to work that night. Plus, none of my friends got back to me about going (because I probably would have taken the night off to go had anyone else gone with me). But despite the fact that I couldn't make the party, rest assured that I celebrate the existence of the station every day when I tune in. I come home from work every morning to the madness and insanity of Dave and Lisa D. and I wake up every night to the voice of Madison Rally. When I have the day off, 97-5 is locked on my radio... at least when I'm not working on my own productions. So let it be known that even though I wasn't there to celebrate with the station, I would have been if I could have and I appreciate WJIM very, very much!
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And back home in South Florida...
Things seem to have settled down a bit. Elvis Duran and the Morning Zoo seem to be doing very well on Y-100, and jingles have made their way back to the station thanks to Dan Mason and the very talented people at N2Effect. A pirate that was interfering with WKIS was shut down by the state, leaving the many country fans in South Florida very thankful. Otherwise, things on the South Florida radio scene have been fairly uneventful.